Blogging is kind of like communism. In theory, it sounds great. In practice, many people get frustrated with the whole idea and kick it to the curb, before they even have a chance get off the ground. During this talk I will teach people how to find their own voice, how to find a sustainable way to produce content, and how to create content they will enjoy writing and others will enjoy reading. There may also be dinosaurs involved. Because, why not?